Ever wondered what techniques advertisers and marketers use to persuade you to buy their products? What if I told you some of the techniques used include secret data-mining and chemically addictive make-up.
Martin Lindstrom, a bestselling author of Buyology and 2009 recipient of TIME Magazine's "World's 100 Most Influential People", is releasing a new book called "Brandwashed" which reveals shocking findings of how advertisers and marketers internationally target children at an alarmingly young age and how companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles.
The book, which is due to be released in the U.S. on the 21st of September, also reveals how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive as well as the first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's. You can read more about the new Brandwashed book by visiting: http://www.martinlindstrom.com/brandwashed/
"My goal is that by understanding just how today's newest hidden persuaders are conspiring to brandwash us, we as consumers can battle back" says Martin Lindstrom. "The purpose of this book is not to get you to stop buying, the purpose is to educate and empower you to make smarter, sounder and more informed decisions about what we're buying and why."
The new Brandwashed book certainly lifts the lid and exposes the shocking and persuasive techniques that are used by some advertisers and marketers. If you buy products, you need to read this book. It's really that simple.
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Until my next post, enjoy the rest of the week!
Martin Lindstrom, a bestselling author of Buyology and 2009 recipient of TIME Magazine's "World's 100 Most Influential People", is releasing a new book called "Brandwashed" which reveals shocking findings of how advertisers and marketers internationally target children at an alarmingly young age and how companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles.
The book, which is due to be released in the U.S. on the 21st of September, also reveals how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive as well as the first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's. You can read more about the new Brandwashed book by visiting: http://www.martinlindstrom.com/brandwashed/
"My goal is that by understanding just how today's newest hidden persuaders are conspiring to brandwash us, we as consumers can battle back" says Martin Lindstrom. "The purpose of this book is not to get you to stop buying, the purpose is to educate and empower you to make smarter, sounder and more informed decisions about what we're buying and why."
The new Brandwashed book certainly lifts the lid and exposes the shocking and persuasive techniques that are used by some advertisers and marketers. If you buy products, you need to read this book. It's really that simple.
As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on Facebook or subscribe to our feed at: http://feeds.feedburner.com/DereksHomeAndBusinessBlog
You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
http://www.facebook.com/djones1509
http://www.facebook.com/DereksHomeandBusinessBlog
Until my next post, enjoy the rest of the week!
That looks like a very interesting book - chemically addictive make-up (never heard of that one) Looks like a very good read. Thanks for sharing!
ReplyDeleteThis book looks interesting. Many companies will use any method possible to seduce us into purchasing their goods, some of which can be deemed unethical. Thanks for sharing this information with us.
ReplyDeleteBrad Thomas