I was reading an interesting post today on Mashable which asked should the new Facebook Gestures allow a "dislike" button? In my opinion, no, but there are arguments for why it should be allowed.
As you've probably heard, Facebook will soon be rolling out "Watched," "Listened" and "Read" buttons and at last month's f8 conference, the company are giving developers the power to create their own actions called Gestures. These actions are the next step in integrating Facebook with every part of the web.
Peter VanRysdam who posted the article on Mashable raises some interesting points, which looks at both the positives and negatives of allowing such a feature.
One of the positives Peter has suggested is that the "dislike" button may come in useful if for instance, you don't feel comfortable "liking" a status update about a friend's dog being put to sleep, but you may want to click a "dislike" button in order to be alerted of other comments on that post. This is a good argument and one where a "dislike" button would indeed come in useful.
The negatives however, could simply outweigh the positives.
For instance, the "unlike" button as Peter suggested, may be used to "dislike" your wedding photos or the announcement of your new nephew. Although this may not be nice if you're on the receiving end, it could also lead to worse things such as cyber-bullying of which you have no control.
There are also implications for businesses in which the "dislike" button could have a negative impact. Peter says rather than encouraging people to "like" its own page, a company could promote the link to "dislike" its competition. He goes on to say that although there is nothing illegal about this, it's not exactly business friendly. With advertisers funding Facebook, this kind of activity could have serious financial implications for the social network.
Facebook have already blocked developers from using the word "dislike" during the Open Graph development process. As Peter mentioned in his article, words like "loathe" and "doesn't like" are not on the blocked list, leading to speculation that "dislike" was specifically excluded, presumably along with a long list of profanities.
Although the "thumbs up/down" are employed on many blogs and sites such as YouTube, for Facebook, it comes down to money Peter thinks. He says "The site has built a platform that is without a doubt the most targeted marketing tool for brands of all sizes. Where else can you target potential customers down to their specific interests, age, sex and zip code? Sure, dissatisfied users can post negative comments on a brand's page, but that company has complete control to moderate and address those issues."
From this perspective, you have to agree that Facebook have indeed created a solid platform for advertisers but it's also correct in saying that they're also thinking about their revenue and the implications if such feature was allowed.
So there you have it, a handful of positives and negatives regarding the Facebook "dislike" button. Given the above arguments, will Facebook ever allow this feature or give developers the opportunity to create one? I don't think so but what do you think?
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Until my next post, have a wonderful day and a fabulous weekend!
As you've probably heard, Facebook will soon be rolling out "Watched," "Listened" and "Read" buttons and at last month's f8 conference, the company are giving developers the power to create their own actions called Gestures. These actions are the next step in integrating Facebook with every part of the web.
Peter VanRysdam who posted the article on Mashable raises some interesting points, which looks at both the positives and negatives of allowing such a feature.
One of the positives Peter has suggested is that the "dislike" button may come in useful if for instance, you don't feel comfortable "liking" a status update about a friend's dog being put to sleep, but you may want to click a "dislike" button in order to be alerted of other comments on that post. This is a good argument and one where a "dislike" button would indeed come in useful.
The negatives however, could simply outweigh the positives.
For instance, the "unlike" button as Peter suggested, may be used to "dislike" your wedding photos or the announcement of your new nephew. Although this may not be nice if you're on the receiving end, it could also lead to worse things such as cyber-bullying of which you have no control.
There are also implications for businesses in which the "dislike" button could have a negative impact. Peter says rather than encouraging people to "like" its own page, a company could promote the link to "dislike" its competition. He goes on to say that although there is nothing illegal about this, it's not exactly business friendly. With advertisers funding Facebook, this kind of activity could have serious financial implications for the social network.
Facebook have already blocked developers from using the word "dislike" during the Open Graph development process. As Peter mentioned in his article, words like "loathe" and "doesn't like" are not on the blocked list, leading to speculation that "dislike" was specifically excluded, presumably along with a long list of profanities.
Although the "thumbs up/down" are employed on many blogs and sites such as YouTube, for Facebook, it comes down to money Peter thinks. He says "The site has built a platform that is without a doubt the most targeted marketing tool for brands of all sizes. Where else can you target potential customers down to their specific interests, age, sex and zip code? Sure, dissatisfied users can post negative comments on a brand's page, but that company has complete control to moderate and address those issues."
From this perspective, you have to agree that Facebook have indeed created a solid platform for advertisers but it's also correct in saying that they're also thinking about their revenue and the implications if such feature was allowed.
So there you have it, a handful of positives and negatives regarding the Facebook "dislike" button. Given the above arguments, will Facebook ever allow this feature or give developers the opportunity to create one? I don't think so but what do you think?
If you found this or any of my other posts helpful, don't forget to +1 or share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.
As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day) or by subscribing to our blog feed at: http://feeds.feedburner.com/DereksHomeAndBusinessBlog
You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
http://www.facebook.com/djones1509
http://www.facebook.com/DereksHomeandBusinessBlog
Until my next post, have a wonderful day and a fabulous weekend!
