Want to improve your site's search engine optimization? Here are ten tips to do exactly that.
1. Up-to-date content.
One of the most important steps to SEO is to have a content-rich site. When it comes to SEO, content is golden. Of course, original content is best. It would be a mistake to think that your traffic will rise proportionately to the amount of content you have; it doesn't work that way. However, the best ranking websites do have plenty of content.
2. Avoid spamming.
Updating your content does not merely mean copying and pasting content from the article directories. This will probably only hurt rather than help your rankings. An occasional reprint article is fine, but most of the top bloggers in SEO experts try to avoid too much duplicate content. Likewise, don't spam the same content across your website either.
3. Use keywords in your URLs.
A descriptive URL helps the search engines. A URL like mysite.com/articles.php?id=455 will not be as good as mysite.com/articles/articlenamehere. WordPress by default uses the title of each blog post as its permalink.
4. Keep the visitor in mind.
Spend some time planning out your site's structure so as to make it as easy to navigate as possible.
On WordPress, you can choose categories to help visitors find content they are interested in. For example, on my site I have such categories as iPhone and iPad Apps, Mac Models, Mac Software, SEO, Infoproduct Creation, Article Marketing and so on. Someone who is interested in a particular topic, such as iPhone and iPad Apps can view the appropriate category.
5. Avoid excessive outbound links.
Avoid too many jumbled, disorganized links on a single page. Better is to split the links into different categories or sections. Too many outbound links can make your site look like a link farm and can actually drive down your search engine rankings.
6. Avoid linking to "bad neighborhood" sites.
Linking to disreputable or unlawful sites could cause your own site to be blacklisted. Resist the temptation to link to such sites even if such a link seems to offer benefits.
7. Steer clear of adware and spyware.
Never allow your site to be a home for adware or spyware. If your blog should be hacked - something that happens all too often these days - get it cleaned up immediately to stay in the good graces of the search engines. Keep your site clean and friendly to your visitors.
8. Avoid text cloaking or keyword stuffing.
Don't try the old trick of placing text on a site so as to be visible to the search engines but invisible to the visitors. Search engines are getting a lot smarter these days - in some cases they can even rank the graphical information on a site.
9. Choose a reliable web host.
It does you no good to have a great website that is often offline. Therefore, choose a web host of greater than 99.5% uptime.
10. Use an iPhone app
You can check your SEO on the go with one of the many apps for the iPhone and iPad. For example, Scott Hendison's SEO Automatic evaluates all the top factors of your site's SEO. SEO Manager by at2 GmbH provides History graphs of your rankings, checks PageRank and analyzes your Competitors. SEO Pro by Benjamin Spiegel monitors Google Page Rank, Alexa Rank, Yahoo Inlinks, Yahoo Indexed, Compete.com Rank, URL Diggs and more.
Follow these tips to greatly improve your SEO at minimal cost.
About The Author: This article was written by Timothy Arends. You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Visit http://internetmacmarketing.com/blog and get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad.
Do you like this article by Timothy Arends? Please let Timothy and myself know by leaving us your valued comments.
If you found this or any of my other posts helpful, don't forget to +1 or share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.
As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
http://feeds.feedburner.com/DereksHomeAndBusinessBlog
You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
http://www.facebook.com/djones1509
https://plus.google.com/104849975941505117776
Until my next post on Wednesday, have a wonderful week!
1. Up-to-date content.
One of the most important steps to SEO is to have a content-rich site. When it comes to SEO, content is golden. Of course, original content is best. It would be a mistake to think that your traffic will rise proportionately to the amount of content you have; it doesn't work that way. However, the best ranking websites do have plenty of content.
2. Avoid spamming.
Updating your content does not merely mean copying and pasting content from the article directories. This will probably only hurt rather than help your rankings. An occasional reprint article is fine, but most of the top bloggers in SEO experts try to avoid too much duplicate content. Likewise, don't spam the same content across your website either.
3. Use keywords in your URLs.
A descriptive URL helps the search engines. A URL like mysite.com/articles.php?id=455 will not be as good as mysite.com/articles/articlenamehere. WordPress by default uses the title of each blog post as its permalink.
4. Keep the visitor in mind.
Spend some time planning out your site's structure so as to make it as easy to navigate as possible.
On WordPress, you can choose categories to help visitors find content they are interested in. For example, on my site I have such categories as iPhone and iPad Apps, Mac Models, Mac Software, SEO, Infoproduct Creation, Article Marketing and so on. Someone who is interested in a particular topic, such as iPhone and iPad Apps can view the appropriate category.
5. Avoid excessive outbound links.
Avoid too many jumbled, disorganized links on a single page. Better is to split the links into different categories or sections. Too many outbound links can make your site look like a link farm and can actually drive down your search engine rankings.
6. Avoid linking to "bad neighborhood" sites.
Linking to disreputable or unlawful sites could cause your own site to be blacklisted. Resist the temptation to link to such sites even if such a link seems to offer benefits.
7. Steer clear of adware and spyware.
Never allow your site to be a home for adware or spyware. If your blog should be hacked - something that happens all too often these days - get it cleaned up immediately to stay in the good graces of the search engines. Keep your site clean and friendly to your visitors.
8. Avoid text cloaking or keyword stuffing.
Don't try the old trick of placing text on a site so as to be visible to the search engines but invisible to the visitors. Search engines are getting a lot smarter these days - in some cases they can even rank the graphical information on a site.
9. Choose a reliable web host.
It does you no good to have a great website that is often offline. Therefore, choose a web host of greater than 99.5% uptime.
10. Use an iPhone app
You can check your SEO on the go with one of the many apps for the iPhone and iPad. For example, Scott Hendison's SEO Automatic evaluates all the top factors of your site's SEO. SEO Manager by at2 GmbH provides History graphs of your rankings, checks PageRank and analyzes your Competitors. SEO Pro by Benjamin Spiegel monitors Google Page Rank, Alexa Rank, Yahoo Inlinks, Yahoo Indexed, Compete.com Rank, URL Diggs and more.
Follow these tips to greatly improve your SEO at minimal cost.
About The Author: This article was written by Timothy Arends. You might get the impression that the Mac is the forgotten stepchild of the Internet marketing industry. But did you know that some of the top names in Internet Marketing use Macs? Visit http://internetmacmarketing.com/blog and get a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad.
Do you like this article by Timothy Arends? Please let Timothy and myself know by leaving us your valued comments.
If you found this or any of my other posts helpful, don't forget to +1 or share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.
As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
http://feeds.feedburner.com/DereksHomeAndBusinessBlog
You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
http://www.facebook.com/djones1509
https://plus.google.com/104849975941505117776
Until my next post on Wednesday, have a wonderful week!
Thanks for the share. Keep posting such kind of information on your blog. I bookmarked it for continuous visit. Thanks once again.
ReplyDeleteBefore you choose a keyword need have look on their competition and the rankings.
ReplyDelete