Below is an outline of how this relatively new technology can help small businesses improve their performance.
Better Customer Relations
While the product or service that is being sold initially attracts the interest of a customer, the service they receive will often be the deciding factor in whether they come back or not. Help desk software allows a company to provide the best customer service it can:
- Communication - When customers call a business with a problem or question, they are frequently placed on hold while the answer is sought. With help desk, they can e-mail those concerns, which are then delivered to the proper department. When the answer is found, the patron is contacted by a reply e-mail letting them know the situation.
- Centralized information - If a customer decides to call with a concern, the service representative can easily access a data base containing information relevant to the issue. This information can be searched by keyword and speeds the ability of employees to help customers, without the need to pass their call from one department to another.
Increased Efficiency
Help desk software can improve employee efficiency by collecting client information and organizing customer requests:
- Problem solving - Customer service agents are able to work on more than one problem at a time and have instant access to data. Many times a problem will occur more than once, and workers will be able to find what the solution was and utilize it in the current situation.
- Prioritizing - The software can also prioritize the order in which tasks should be performed, allowing employees to more quickly react to issues.
- Due dates - Help desk aids employees by keeping track of when orders or projects are due and can send notifications informing when a deadline is nearing.
- Auto tracking - Trouble tickets can be automatically sent to the correct department, eliminating the possibility of an issue being sent to the wrong employee and shuffled around the company until it finds its way to the right one.
- Adaptable - Help desk software can be geared to each company's specific needs. Many products are now cloud-based, meaning the system can be accessed from anywhere there is an Internet connection. Employees can work while travelling or even from home.
Better Marketing
By improving efficiency and customer service, help desk allows a small business to market itself better:
- Trust - As customers learn the company is able to quickly and efficiently handle issues, they will trust it more and may pass the word along to friends.
- Data - Help desk can help gather information about customers that can be used to attract new buyers.
Business owners know a more efficient company can result in lower expenses and improved profits, but not every owner realizes how to go about making the necessary changes. Help desk software makes the process easier and can improve the productivity of a company in ways the owner never even imagined.
About The Author: Sarah Peterson writes for a website that compares different types of help desk systems and helps small businesses find the right product for their particular requirements.
Do you like this article by Sarah Peterson? Please let Sarah and myself know by leaving us your valued comments.
Articles coming next week: 5 Great YouTube Marketing Tips and Tricks to Engage your Audience on Monday, Top 3 Blogging Tips for Increasing Internet Presence on Wednesday and Why Choose Email as a Marketing Tool? on Friday.
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The focus should always be to fill some kind of need the customers have.
ReplyDeleteInteresting information. Help desk software helps companies to manage easily customer requests, incidences, services and other daily tasks. Regards.
ReplyDelete